Danielle James

3 min read

Danielle James

Founded in 2020, KINKY AFRO Scents purpose is to create products and services to help soothe and relax you.

Why I started my business

I needed something to take my mind off of what was happening around me during the pandemic. I’ve always used essential oils, candles and music as a form of relaxation and escapism. It was the perfect culmination of my creative, professional, and personal expressions.

About me

Founder of KINKY AFRO Scents, which seeks to create products that soothe. Whether that be using the principles of aromatherapy to evoke sensuality, clarity & peace or by creating playlists to help you unwind.

My biggest achievement in business

Taking part in this steering group. Having the opportunity to work alongside an incredible group of women to tackle the inequalities that women face in business.

Challenges I’ve faced in business and how I’ve overcome these

My biggest challenge has been myself. I put myself under too much pressure to get everything perfect or try to fit too much into my schedule. I overcome this by writing down everything - once I see it all written out in, I can break it down into manageable chunks.

My main role model in life and/or business

I don't have a specific role model. I have friends who inspire me to be creative and be the best I can be. My family’s values influence everything I do.

Advice I’d give to someone currently starting or growing a business

‘Don't let the perfect be the enemy of the good’.

Not everything will be perfect and smooth sailing and that's okay. But don't hold yourself back from putting yourself out there whilst you work on an unattainable level of perfection.

Find out more about KINKY AFRO Scents:

Santander All Together Now