Core purpose of my business
Boogles is a bookkeeping service provider that helps businesses to manage their books, payroll and accounts, on/off site using accounting systems, such as Quickbooks, Xero and Freeagent. We also have various online software, budgeting and cashflow courses for those who want to be empowered to do the job themselves in-house.
Why I started my business
The motivator was the book Rich Dad Poor Dad and realising that the rich don’t work for their money – they have money work for them. And having spotted a gap in the market, basically everyone wanted to be an accountant, not a valued bookkeeper, the idea was born.
I’m a serial author, entrepreneur and investor. Having never had a full-time 9 to 5 job in my life, I started my first business in the same month of graduating with £150 (£50 from my mum, £100 from my overdraft)… and have never looked back, winning various awards along the way.
Having worked with 100s of small business owners on their finances, I now consult and teach on the principles of money management and wealth creation.
Over the years I’ve run various business types: software, hair products and weight loss. I’ve had a publishing business since 2013 and help people to bottle their knowledge by turning their ideas into products.
I’m the host of the Authors Podcast and have written various books (also in audio) including, Constant Cashflow, Make The Most of Your Money and How to Franchise Your Business.
My main role model in life and/or business
Robert Kiyosaki was the main reason for starting a business and I’ve tried to follow his simple advice: ‘just buy assets’ and have ‘multiple streams of passive and portfolio income.’
My biggest achievement in business
To start a business with no experience and £150, to grow it to where it was employing around 20 people and to license and franchise it has been an achievement.
Challenges I’ve faced in business and how I’ve overcome these
Unreliable staff and dishonest clients resulting in legal challenges – these have been removed from the business and better processes are in place to select the right people to work with. Slick salespeople who over-promise but under-deliver – I’ve unsubscribed and cleaned out my inbox. They don’t get through anymore.
Advice I’d give to someone currently starting or growing a business
Get your team in place and have a system for everything. Select your people carefully. Don’t fall in love with the product or idea – see the whole operation as ‘a business’ and always be analysing the numbers to make sure it’s churning out the profits that it should.
Make sure there is a bookkeeper and someone looking after the books. Do five pieces of marketing daily. Never be afraid to go back to the drawing board to change things, so they work better. Be constantly evolving. Don’t stagnate. Find a mastermind to share problems. Work on your mindset.
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